Analysis of Existing Covers All three of these magazine covers have similarities and differences. Magazine cover number one, Q magazine uses the colour scheme of mainly reds and blacks throughout their front cover these being very intense colours. Connoting that it is for older and more sophisticated readers. The use of red connotes that this particular magazine is very passionate about music and by using the colour black connotes the determination and dedication there is. However the colour red is only used for the most important parts of the cover, the bits which they want to catch the reader’s eye so they want to read more. Throughout all of their magazine covers they place there mast head in the top left hand corner of the cover, this is so that the reader can instantly tell which magazine they are looking at no matter what else is on each issue of the magazine. Directly underneath their mast head they use a strap line which is in white to contrast and stand out from the dark black background. Their central image is of Madonna who uses direct mode of address to grab the reader’s attention towards the magazine. They also chose there central image to be of Madonna as this is the main article which is featured inside the magazine. There are also other featured articles dotted around the cover. A flash is used on the right hand side of the cover with the background of the flash being the union this showing that it is a British magazine. Whereas the rolling stones magazine has a soft colour scheme. Throughout the cover they use pastal colours which give a laid back feel towards the magazine. However they also use the same colour for the most important parts of their cover. They also use a central image of their main article which also uses direct mode of address. a flash has been placed on the left hand side also giving the reader extra information about what the contents of the magazine is. By covering half of the mast head, located at the top of the cover, with the central image connotes that it is a very well known magazine as they don’t need to show the whole mast head for people to know which magazine it is. Finally magazine cover number three, vibe magazine, an RnB magazine, uses blues whites and pinks for their colour scheme this connotes that it is for young readers and it is a very up to date magazine. By using blue and pink connotes that this magazine appeals to both boys and girls. Just like the other two magazines they use a central image of their main article using direct mode of address to grab the reader’s attention and catch their eye.The mast head for this magazine is in a bold font which is vibrant blue also showing that its for young readers. Vibe magazine also uses the same technique as the rolling stones magazine. They place the central image of the top of the mast head so part of it is covered , also showing that this is a well known magazine. 
...................................................................................Analysis of Existing Articles The two magazines articles which I have chosen come from two different magazines these being Mojo and Q magazine. The first article which I chose from Q magazine is called ‘The most exciting people in music- jay z’. Throughout this article the lexical choice of words such as ‘WTF’ show that it is written in a modern and up to date way yet also uses a range of more complex words. ‘Jay-z calls it his WTF face. An expression that sits somewhere between scepticism, disdain and a vain threat that says simply “what the fuck”’. By using modern and up to date artists this attracts the younger readers but also by the lexical choice of words such as scepticism and disdain show the use of complex sentences and words meaning it is also aimed at those readers who maybe a bit older and more intelligent. By writing things such as ‘drug dealing brought money, but he hadn’t given up on hip hop’ tells the reader the exact straight to the point answer rather than leaving the reader to fill in the unknown. For example the writer makes no secret of the fact that jay-z was a drug dealer. Alternatively the writer could have painted him in a much more positive image, by only making a vague reference to his background of drugs. He may have thrown down a love letter to his native New York with empire state of mind, his duet with Alicia keys, but jay-z appears to be a lover of starch English tradition’ . By the use of the metaphor ‘thrown down a love letter’ at the begging of this quote, the writer conveys a sense of jay-z’s passion for his home town by comparing it to a love letter which is a passionate act. The writer provides extra detail ‘his duet with Alicia keys’ increasing jay-z’s status in the eyes of the reader. The lexical choice in this quote are to an extent contradictory with the ‘starched English tradition’ being very posh and formal ,contrasting strongly with the ‘WTF’ expression which is a very offence and street wise slang expression. In contrast, the second article which I chose from Mojo magazine called Blood, guts and rock n roll uses in depth and passionate language which fits with its target audience, those who are very passionate about music. The following quote ‘Hits the crowd like a shockwave’ uses a simile. The lexical choice of the words ‘hits’ and ‘shockwave’ portray a very aggressive and dynamic atmosphere which links with the theme of the article this being rock and roll. Throughout this article the lexical choice includes words which you would associate with rock and roll, such as ‘slams’, bangs’, ‘snare’ and ‘hey’. The syntax of this whole article is short snappy sentences which are easy for those interested in rock and roll to read who are often stereotyped as not being particularly intelligent. In conclusion, both these articles demonstrate a level of interest from the writer in the subject. However the second article on rock and roll shows that the writer has a much clearer and deeper knowledge of the particular subject as demonstrated by his lexical and syntactical choices. The sentences in the rock and roll article are much shorter and snappier than in the article on J-Z, which are longer and more detailed Vibe Music Magazine
Vibe magazine is a music and entertainment magazine founded by producer Quincy Jones and was launched in 1993. It mainly features R n B and hip hop artists, actors and other entertainers.This magazine is based in new york and an issue is brought out quarterly.Over the years vibe music magazien has been well known for there front covers because of the creativenesses they bring to them. For more information about this vibe music magazine have there own website. http://www.vibe.com/ 
The reason I have chosen to design a front cover for this magazine is firstly because i particulalry liked the the powerful posed but edgy images that vibe magazine uses throughout. secondly this is the type of music in which I am interested in and I think I will find it easier to produce a cover on something which interests me. Also as someone who likes this genre of music I feel that I can create designs that will appeal to others interested in this genre of music.
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